PM Workshop: Pain points, Pricing and Pipelines | Addressing the Perpetual Woes of a Small Business
Creator, Wedding Lovely
Every small business eventually faces the same issues: "How can I get more work?", and "How should I price it?" As we grow companies, or venture into the product/software space, we often experiment with different ways of getting business, and several types of pricing.
How do I develop and sell retainers to get more regular work? Should I raise prices, or will that scare business away? Should an app aim for volume sales, or be a SaaS? Will value-based pricing help me make more money?
Join fellow business owners and freelancers for a frank discussion about money and sales. We'll have seasoned web industry professionals who've experimented with various methods over the years. We'll discuss what worked, (and didn't), for businesses of different sizes and structures, and how to communicate about pricing with clients and customers.
Finally: you bring the pain. Split into group-led discussions with our panelists on how to apply specific methods to your business, and to hear from your Peers on how they've tackled the same problems.
Seamus is Founder and Creative Director at Gridwork Design. Seamus has experimented with several pricing models and currently uses a magazine-industry influenced pricing model based on weekly deadlines and monthly retainers.
Shawn is an established leader in technology with over 15 years of professional development experience. Driven by a passion for people and technology, he founded Foster Made in 2005 with the encouragement of his wife, Sara. Since day one, he's worked tirelessly to create meaningful digital experiences through thoughtful interactions with the Foster Made Team and the people they serve.
Tracy Osborn is a designer, developer, and entreprenerd living in Toronto, Canada. She’s the author of Hello Web App and the upcoming Hello Web Design, as well as the creator of WeddingLovely. She's also an avid outdoorswoman and would love to go on a hike with you.
Partner at Barrel Strength Design and, in a past-life, a teacher of economics, Ben believes pricing is one of the most underappreciated, beautiful ways that humans communicate across languages, distance, and time. Between the start of his freelance career at $20/hr and his current role as a Partner in a 10-person firm, Ben is appreciative of the pricing challenges faced as you grow a business, and the value of discussing them with other business owners.