Carl Smith

Session: Lessons from the Lemonade Stand

A theater major who acted like he understood business, Carl spent 14 years in advertising before launching his digital agency, nGen Works, in 2003. nGen ran for 12 years, constantly experimenting with different models of management and team structure, including the Jellyfish Model which was flat before flat was cool. Towards the end of nGen’s run, Carl attended the very first Bureau event and fell madly in love with building community in the web industry. So much so that a few years later he closed nGen to take over the Bureau. Now Carl spends every day connecting digital professionals so they can get the support they need.